What Kind of Personality Does Your Website Have?

I often joke that all of my art and design creations are my children, living beings that I have evolved into something real and wonderful. But isn’t it true? The work that I create has personality, and it has the ability  to evoke feelings, thoughts and effectively communicate information. But unlike humans, I get to predict how exactly this creation will operate…how it will look and feel and speak to an audience. How fun is that?!

What Kind of Personality Does Your Website Have?

By Bill Slawski/SEO BY THE SEA

Websites, like people, have personalities. They can’t help it, they just do. If you take a close look at a website, can you describe its personality?

• Does it attempt to evoke emotions in visitors or persuade them with facts?
• Is it cold or warm and welcoming?
• Does it use humor or fear or anger when communicating with visitors?
• Is it wordy or does it use a minimum of words?
• Is it inviting for first time visitors?
• Does it provide reasons for people to return?
• Does it change over time, or is it fixed and unchanging?
• Does it display a social conscience or is it all business?
• Is it written for a male audience or a female audience or a general audience?
• Does it speak to a younger crowd, or an older group?
• Does it welcome visitors with differing perspectives?
• Does it use different time perspectives to discuss benefits for the future, or solutions for the present, or problems from the past?
• Is it community minded, and is that community local or online?
• Does it pay mind to traditions?
• Is it innovative in scope or design or with what it offers?
• Is it credible and trustworthy and display expertise?
• Does it exude enthusiasm and the development of potential?
• Is it cooperative or competitive?
• Is it introverted or extroverted?
• Is it an idealist or a pragmatist?
• Is it fun-loving and optimistic?
• Does it plan for tomorrow or spend for today?
• Is it graceful in design or practical in appearance?
• Does it focus upon the big picture, or upon small details?
• Is it responsive to questions, to criticism, to praise?
• Does it give something of value away for free?
• Is its focus upon benefits it offers viewers, or upon the features of the organization it belongs to?
• Does it ask for something of value without providing anything in return?
• Is it more like a peer talking to you directly, or like a parent lecturing you?