Overview
The United States consumes over 1,500 plastic water bottles PER SECOND. Over 85% of these bottles become garbage that ends up in landfills throughout the country. What can local artists do to create awareness?
Goal
To help make a difference, over 40 members of the (no name) Art Group in Philadelphia design artwork for a thermos alternative to plastic bottles. Artwork is interchangeable so any artist print can be inserted in the thermos. Each thermos sold for a $20 donation and featured in a local gallery exhibition that includes a hanging installation of 1,500 plastic bottles. Fundraiser to provide 100% profit. All proceeds donated to charity: water.
Creativity – Sustainability – Impact
charity:water is a non profit organization that provides clean and safe drinking water to people in developing countries. 100% of all public donations directly fund water projects!
Role/Responsibilities
- All print & digital promotions
- Sponsorship / fundraising
- Campaign management
- Event coordinator
Promotions
Print: Flyers, posters, brochures, magnets, packaging
Digital: Email marketing, social media, website presence with ecommerce functionality
Campaign Management
Part of the project is getting the local community involved. Volunteers help recycle then string together 1,500 plastic bottles to be featured in the gallery exhibition.
Event Coordinator
Art Exhibition & Fundraiser held at B Square Gallery
614 South 9th Street, Philadelphia, PA 19147
Artwork Gallery
Thermoses available for a $20 donation and includes 1 artwork print. A $60 donation purchases a “Collector’s Edition” which includes one thermos and all 43 artist prints.
Reception Fashion!
Created from 1,500 plastic bottle caps, this self-made outfit was was worn to promote awareness, creativity and recycling.
The (no name) Art Group believes that everyone has creative potential and encouraged a variety of participants, amateurs to professionals, young and old.
