October 6, 2014
by admin
Sketching at the foothills of the Himalayas, Northern India October 2015
August 31, 2014
by admin
I fell in love with pencils from the moment I could hold one in my hand. Most of my pencil drawings these days are sketches in my travel journals. But I still love creating work that focuses on details. I choose this medium often with (no name) Art Group projects. Below is a portrait I created as a gift for “Stephen”, founder of El-Shadai Foster Home in Uganda. Learn more about this project here >
Read More›
July 6, 2014
by admin
I can’t emphasize enough why hiring a professional designer is essential, especially for new businesses. If you want to be taken seriously, then your visual message should look and feel that way. Here’s a great article that outlines just a few of the reasons you should leave the designing to a professional.
Read More›
December 2, 2013
by admin
Congratulations! Your WordPress website is up and running. Posting in your blog is easy, but it’s absolutely essential that you do it correctly! Invest in about 15 minutes to read through below. Following a few guidelines will make all the difference and increase website traffic.
Read More›
November 2, 2013
by admin
The Science Of Keeping It Short & Sweet
Great advise written by Ros Hodgekiss / Campaign Monitor
You’ve probably heard the advice, ‘Keep your email campaign short and sweet’, often followed by, ‘… because no-one’s going to read loads of copy, anyway’. As much as this seems like commonsense, we’ve all seen clients attempt to cram in as much information as possible, oblivious to reason. I believe this is largely due to another school of thought, which goes along the lines of, “My subscribers have signed up because they obviously want to read all about my brand values and 5 year plan.” With a lack of hard evidence to the contrary on hand, this can be an frustrating argument to dismiss.
Read More›
May 6, 2013
by admin
My travel journals have become my heart and soul. When I’m not “working”, there’s nothing I want more then to NOT finish something to completion. I don’t want to analyze it, but to enjoy the process without worrying about the end result. Sketching in my travel journals allow for just that. They also force me to put down the camera and really look at a person, place or thing in detail…to appreciate it and love it for all it’s beauty. Then turn the page, and start again…
July 24, 2012
by admin
Quick things you should do now:
- Add the website URL to Google
- Include the website address in your LinkedIn profile and ask your staff to do the same
- Add the website address to your Google profile
- Make sure that all your marketing materials include your website – letterhead, business cards, print ads, flyers
- Share your new website on Facebook/Google +/Twitter
July 13, 2012
by admin
Content is king they say. This has never been so true as it is when you are talking about web content. There is so much information available on the web these days that people expect information to be unique, timely and relevant. The content needs to be fast loading, clean and easy to read, easy to navigate and especially easy for the search engines to index.
This is the recipe for successful web content in a nutshell but getting from theory to reality is the part that most web sites miss. Going beyond the obvious — Good grammar, spelling and choosing a clean, clear typeface — there are many things that you can do to write quality content for your website. Here are a few to consider:
Read More›
April 30, 2012
by admin
April 23, 2012
by admin
Selecting the correct type of logo can be critical
( By The Logo Factory)
While there are an infinite number of variables that are possible with any corporate identity design project, and many company logos ‘straddle’ the various types, our designers have found that most design ‘treatments’ will fall into four distinct categories; Text, Iconic, Graphical and Illustrative. While these categories are certainly not to be viewed as absolutes, and many logos have the features of several types, this is a fairly basic, yet accurate, overview for those new to the logo design process. Each logo type has it’s merits, while others have disadvantages. Some types are more appropriate for certain market segments than others. By being familiar with the different versions, and their strengths and weaknesses, you can make an educated decision on which logo type is more suited to your requirements.
Read More›