The “meta tags” are a very important part of your web page. They are read by the search engines but are not displayed as a part of your web page design. Usually they include a concise summary of the web page content and you should include your relevant keywords in them. The most important tags are the title, description, keywords.
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I often joke that all of my art and design creations are my children, living beings that I have evolved into something real and wonderful. But isn’t it true? The work that I create has personality, and it has the ability to evoke feelings, thoughts and effectively communicate information. But unlike humans, I get to predict how exactly this creation will operate…how it will look and feel and speak to an audience. How fun is that?!
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Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?
Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.
The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.
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BY Liz Perry/THE DAILY MIND
As I write this blog post I can feel my neck and back aching from sitting at a desk all day. I’ve also got a touch of eye strain and I think my knees are a bit locked up. What a mess I must sound! But my discomfort has inspired this blog post, which asks the question: is your workplace making you ill?
The combination of long hours, stressful working conditions and a poor diet can leave us susceptible to all manner of health problems. So perhaps it’s time to look at your work environment and habits to see if they need an overhaul.
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