June 18, 2018 by admin

Don’t Wait For Something To Go Wrong!

Owning a website has its responsibilities, and regular maintenance is a must. As a website owner, you are responsible to ensure your site is secure and up to date. I tell clients that websites are like cars. If you don’t perform the routine maintenance than this can cause a lot of stress, frustration and money in the future. Time to check your engines!

February 21, 2016 by admin

Understanding File Formats

Get the Right Logo Files from Your Graphic Designer
Article credit: Visible Logic | Design Basics

If you hire a graphic designer to design your logo, make sure that you get the correct files once the logo is finalized.

June 23, 2015 by admin

2015/16 Marketing: What To Keep And Cut

This is a great article written by ROI, a leading digital marketing company in Australia but is relevant anywhere. Business owners take a few minutes to know where to invest your dollars this year!

Cut It………

1. LinkedIn cold selling

Treating your LinkedIn contacts or any other social network’s connections as a database for email campaigns is a bad idea. Instead, concentrate on using LinkedIn the way it was intended, by having meaningful discussions.

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July 6, 2014 by admin

Six Reasons Why A Professional Designer Knows Best!

I can’t emphasize enough why hiring a professional designer is essential, especially for new businesses. If you want to be taken seriously, then your visual message should look and feel that way. Here’s a great article that outlines just a few of the reasons you should leave the designing to a professional.

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May 6, 2011 by admin

Social Media Posting: Twitter

The most successful posts on Twitter come in a few basic flavors, such as;

Links to Articles or Resources on the Web
If you find a great article on the web, copy and paste the link and tweet it out to your followers. An added bonus of posting links is that your influence on Twitter actually increases as more and more people click the links that you post!
What you’re doing, working on, or thinking about
So, although you technically can tell your followers what you had for breakfast, don’t! They’d probably be more interested in a recommendation of the diner where you’re eating. Use your common sense and only post things that you think will be of interest your followers.
ReTweets of Useful Messages
Twitter thrives when good content is shared. In the Twitterverse, this is known as a ReTweet. If you read a tweet that you think might interest your followers, don’t keep it to yourself – ReTweet it!
Conversation
This is one of the most powerful (though often underutilized) features of Twitter. People want to engage with people, not with brands or advertisements. Use Twitter as a way to converse and genuinely interact with people and you’ll wonder why you hadn’t done this much sooner!
Ask Questions
Want to know if someone can recommend a good product? Post questions to your Twitter followers and it’s likely you’ll not only get the answer but you’ll start a new conversation in the process!

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