Congratulations! Your WordPress website is up and running. Posting in your blog is easy, but it’s absolutely essential that you do it correctly! Invest in about 15 minutes to read through below. Following a few guidelines will make all the difference and increase website traffic.
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Great advise written by Ros Hodgekiss / Campaign Monitor
You’ve probably heard the advice, ‘Keep your email campaign short and sweet’, often followed by, ‘… because no-one’s going to read loads of copy, anyway’. As much as this seems like commonsense, we’ve all seen clients attempt to cram in as much information as possible, oblivious to reason. I believe this is largely due to another school of thought, which goes along the lines of, “My subscribers have signed up because they obviously want to read all about my brand values and 5 year plan.” With a lack of hard evidence to the contrary on hand, this can be an frustrating argument to dismiss.
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