( By The Logo Factory)

While there are an infinite number of variables that are possible with any corporate identity design project, and many company logos ‘straddle’ the various types, our designers have found that most design ‘treatments’ will fall into four distinct categories; Text, Iconic, Graphical and Illustrative. While these categories are certainly not to be viewed as absolutes, and many logos have the features of several types, this is a fairly basic, yet accurate, overview for those new to the logo design process. Each logo type has it’s merits, while others have disadvantages. Some types are more appropriate for certain market segments than others. By being familiar with the different versions, and their strengths and weaknesses, you can make an educated decision on which logo type is more suited to your requirements.