entrepreneur

2015/16 Marketing: What To Keep And Cut

This is a great article written by ROI, a leading digital marketing company in Australia but is relevant anywhere. Business owners take a few minutes to know where to invest your dollars this year!

Cut It………

1. LinkedIn cold selling

Treating your LinkedIn contacts or any other social network’s connections as a database for email campaigns is a bad idea. Instead, concentrate on using LinkedIn the way it was intended, by having meaningful discussions.

Read More

The Basics of Branding

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.

Read More