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June 23, 2015  by

2015/16 Marketing: What To Keep And Cut

This is a great article written by ROI, a leading digital marketing company in Australia but is relevant anywhere. Business owners take a few minutes to know where to invest your dollars this year!

Cut It………

1. LinkedIn cold selling

Treating your LinkedIn contacts or any other social network’s connections as a database for email campaigns is a bad idea. Instead, concentrate on using LinkedIn the way it was intended, by having meaningful discussions.

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in Marketing / SEO 0 comments
July 24, 2012  by

How To Get Your Website Ranked On Google

Quick things you should do now:

  • Add the website URL to Google
  • Include the website address in your LinkedIn profile and ask your staff to do the same
  • Add the website address to your Google profile
  • Make sure that all your marketing materials include your website – letterhead, business cards, print ads, flyers
  • Share your new website on Facebook/Google +/Twitter
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in SEO / Websites 0 comments
July 13, 2012  by

SEO Help – How To Write Great Website Content

Content is king they say. This has never been so true as it is when you are talking about web content. There is so much information available on the web these days that people expect information to be unique, timely and relevant. The content needs to be fast loading, clean and easy to read, easy to navigate and especially easy for the search engines to index.

This is the recipe for successful web content in a nutshell but getting from theory to reality is the part that most web sites miss. Going beyond the obvious — Good grammar, spelling and choosing a clean, clear typeface — there are many things that you can do to write quality content for your website. Here are a few to consider:

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in SEO / Websites 0 comments
Meta Tags
April 11, 2012  by

SEO Help: Meta Tags Titles, Descriptions & Keywords

The “meta tags” are a very important part of your web page. They are read by the search engines but are not displayed as a part of your web page design. Usually they include a concise summary of the web page content and you should include your relevant keywords in them. The most important tags are the title, description, keywords.

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in SEO / Websites 0 comments
March 31, 2012  by

The Basics of Branding

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.

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in Branding 0 comments