Content is king they say. This has never been so true as it is when you are talking about web content. There is so much information available on the web these days that people expect information to be unique, timely and relevant. The content needs to be fast loading, clean and easy to read, easy to navigate and especially easy for the search engines to index.
This is the recipe for successful web content in a nutshell but getting from theory to reality is the part that most web sites miss. Going beyond the obvious — Good grammar, spelling and choosing a clean, clear typeface — there are many things that you can do to write quality content for your website. Here are a few to consider:
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The “meta tags” are a very important part of your web page. They are read by the search engines but are not displayed as a part of your web page design. Usually they include a concise summary of the web page content and you should include your relevant keywords in them. The most important tags are the title, description, keywords.
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I often joke that all of my art and design creations are my children, living beings that I have evolved into something real and wonderful. But isn’t it true? The work that I create has personality, and it has the ability to evoke feelings, thoughts and effectively communicate information. But unlike humans, I get to predict how exactly this creation will operate…how it will look and feel and speak to an audience. How fun is that?!
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